CHICAGO-(AEAE)-WITH THE JEWELRY BUSINESS GOING INTO A TAIL SPIN WITH THE INCREASE OF THE COST GOLD OVER THE LAST FEW YEARS JEWELERS ARE TRYING ANYTHING TO GET MORE BUSINESS INCLUDING MISREPRESENTATION OF THE VALUE OF “YELLOW” DIAMONDS in order to promote sales. According to Gemologists Dr. Harold Goldenrod, “Colorless diamonds are the most valuable. They are graded by color, clarity, cut and carat weight. These diamonds are called “White” diamonds. Colored diamonds, pink, orange, blue, green, red and yellow are graded differently and these diamonds are called “fancy colored diamonds” all of which are valued substantially less than “white” diamonds with “yellow” color being the least valuable. In fact in the vernacular of the Jewelry industry “yellow” diamonds have been referred to as “burners” and have been substantially discounted over the years in order to sell them. Now however, there are several well known Jewelry Companies promoting “yellow” diamonds as being extremely valuable because they are “rare” and the woman who wears one is likewise rare.This is a “scam” in Dr. Goldenrod's opinion. Let the buyer beware of the YELLOW DIAMOND SCAM, which are now be offered by name brand jewelers to attract suckers to increase their sales of near worthless yellow diamonds, “burners,” which they have not been able to sell for decades.” By Leo Stoller View this Author's Spotlight
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